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Here are 7 skills to work on if you’re venturing into the world of graphic design

Posted on 9/6/22, 12:00:00 AM.000

Adobe Creative Studio The Adobe Creative studio has become the toolkit for many designers and in most cases form the basic skill requirement in JDs for graphic designers. Among these, InDesign, Illustrator and Photoshop are three of the most widely used and in demand software. Typography Text is an important part of design. Although the designers are not very concerned with what the text says, how it is presented falls entirely on them so it is important that any designer understands typography. Choosing the right font, size of text, alignment, kerning and leading are all an essential part of graphic design. Digital design Although digital design differs from graphic design, it is a skill that sets any candidate apart. Digital design involves UI and UX design which determine the look and feel of any product respectively. Sketch is an important tool in digital design on which one can work on both UI and UX. Ideation Ideation is the first step to any creative process. It is imperative that a graphic designer should be able to understand the client’s requirement, brainstorm for ideas, filter them out and communicate those ideas visually. Mood boards and presentations are tools that designers can use to communicate their ideas. Branding A graphic designer must first understand a business/ service before designing for them. This includes understanding their brief, the brand’s strategy, values, ideas and their identity. After a clear idea about the brand, the designer must be able to translate these values and tone of voice into their designs to effectively represent the brand through logos, colors, typography, illustration, photography, graphic elements, etc. Creativity Creativity is one of the most important skills for graphic designers to have for it is hard to ideate for new and original designs without tapping into one’s creative resources. Communication  It is vital for a designer to have good communication skills so as to effectively converse with the client. A graphic designer will need to understand the client’s requirements, work based on their suggestions or notes and finally present & sell their design to them for which communication is key.

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