Campaigns- Run campaigns that convert

<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Fear not! We’ve come up with the 20 basic rules that will get you that much closer to success.<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <h2 style="text-rendering: optimizelegibility; margin: 40px 0px 20px; font-family: "Barlow Semi Condensed", Helvetica, sans-serif; font-weight: 600; color: rgb(51, 51, 51); font-size: 32px; line-height: 38px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">1. Keep it to One Page</h2><p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">This is a biggie! If a hiring manager’s spending <a href="https://www.themuse.com/advice/you-have-6-seconds-to-grab-a-recruiters-attentionheres-how-to-do-it" style="background-color: transparent; color: rgb(56, 82, 212); cursor: pointer; line-height: 1.2em; outline: none; text-decoration: underline; transition: background 0.2s ease-out 0s, color 0.1s ease-out 0s; border-radius: 0.25em; margin: auto -0.25em; padding: 0.25em;">six seconds</a> looking at your resume, he or she might not even get to the second page! Unless you’re applying to be an executive or a partner somewhere, one page will be sufficient and is a widely accepted “best practice.” To cut it down, remember the purpose of it—it’s not to showcase everything you’ve ever done, but rather to show that you have the background, skills, and experience for the job at hand.<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <h2 style="text-rendering: optimizelegibility; margin: 40px 0px 20px; font-family: "Barlow Semi Condensed", Helvetica, sans-serif; font-weight: 600; color: rgb(51, 51, 51); font-size: 32px; line-height: 38px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">2. Avoid Spelling or Grammar Errors</h2><p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Another biggie. There are some recruiters who will discount your resume the second they see a spelling or grammar error. Although it can be painful, make sure you don’t just read over your resume several times, but also that you have a friend take a peek, too.<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <h2 style="text-rendering: optimizelegibility; margin: 40px 0px 20px; font-family: "Barlow Semi Condensed", Helvetica, sans-serif; font-weight: 600; color: rgb(51, 51, 51); font-size: 32px; line-height: 38px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">3. Watch Your Tenses</h2><p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">This is another common error that can really hurt you in the eyes of hiring managers. As a general rule, if something on your resume is in the past, use the past tense (managed, delivered, organized) and if you are still actively in the role, use the present tense (manage, deliver, organize).<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <h2 style="text-rendering: optimizelegibility; margin: 40px 0px 20px; font-family: "Barlow Semi Condensed", Helvetica, sans-serif; font-weight: 600; color: rgb(51, 51, 51); font-size: 32px; line-height: 38px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">4. Avoid the First Person Pronouns</h2><p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">As a general practice, don’t use words like “I” or “me” or “my.” So, instead of saying “I hit and exceeded company sales quotas 100% of the time” say “Hit and exceeded sales quotas 100% of the time.”<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <h2 style="text-rendering: optimizelegibility; margin: 40px 0px 20px; font-family: "Barlow Semi Condensed", Helvetica, sans-serif; font-weight: 600; color: rgb(51, 51, 51); font-size: 32px; line-height: 38px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">5. Send Your Resume as a PDF</h2><p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Saving your resume as a PDF (rather than a Word and document) freezes it as an image so that you can be sure hiring managers see the same formatting as you. If you send it any other way, there’s a chance that the styling, format, font, and so on, could look different on their computer than yours.<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <h2 style="text-rendering: optimizelegibility; margin: 40px 0px 20px; font-family: "Barlow Semi Condensed", Helvetica, sans-serif; font-weight: 600; color: rgb(51, 51, 51); font-size: 32px; line-height: 38px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">6. Label Your Resume File Correctly</h2><p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Too many people save this important document with random or generic file names like sgks123.pdf or resume.pdf. Remember that recruiters can see the name of the file that you send them and also remember that they get tons of resumes every day. Make it super clear whose resume they should click on by saving it under a logical name like FirstName_LastName_Resume.pdf.<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <h2 style="text-rendering: optimizelegibility; margin: 40px 0px 20px; font-family: "Barlow Semi Condensed", Helvetica, sans-serif; font-weight: 600; color: rgb(51, 51, 51); font-size: 32px; line-height: 38px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">7. Format in a Logical Structure</h2><p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Even more important than naming the file in a logical manner is laying out your resume in a logical manner. How you lay it out really depends on where you are in your career path and what you’re looking to do next. While chronological the default, it’s not always the best way to make your case. Muse writer Lily Zhang lays out <a href="https://www.themuse.com/advice/4-better-ways-to-organize-your-resume-depending-on-who-you-are-and-where-youre-going" style="background-color: transparent; color: rgb(56, 82, 212); cursor: pointer; line-height: 1.2em; outline: none; text-decoration: underline; transition: background 0.2s ease-out 0s, color 0.1s ease-out 0s; border-radius: 0.25em; margin: auto -0.25em; padding: 0.25em;">the other options</a> that might work better for you.<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <h2 style="text-rendering: optimizelegibility; margin: 40px 0px 20px; font-family: "Barlow Semi Condensed", Helvetica, sans-serif; font-weight: 600; color: rgb(51, 51, 51); font-size: 32px; line-height: 38px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">8. Make Sure It’s Easy to Read</h2><p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">You might be tempted to just shrink the text to get your resume to fit on a page. (Which is funny, because remember all those times in school when you made it 12.5 to make it longer? Life!) While you can adjust the size to some degree, never go below 10-point font.<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <h2 style="text-rendering: optimizelegibility; margin: 40px 0px 20px; font-family: "Barlow Semi Condensed", Helvetica, sans-serif; font-weight: 600; color: rgb(51, 51, 51); font-size: 32px; line-height: 38px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">9. Keep it Organized and Visually Appealing</h2><p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Remember how hiring managers usually spend just six seconds looking at your resume? Help them maximize that time by making your resume super clear and easy-to-read. You want each section bolded (maybe capitalized) and each job title bolded. Make your life easier by <a href="https://www.themuse.com/advice/the-41-best-resume-templates-ever" style="background-color: transparent; color: rgb(56, 82, 212); cursor: pointer; line-height: 1.2em; outline: none; text-decoration: underline; transition: background 0.2s ease-out 0s, color 0.1s ease-out 0s; border-radius: 0.25em; margin: auto -0.25em; padding: 0.25em;">using a template</a>.<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <h2 style="text-rendering: optimizelegibility; margin: 40px 0px 20px; font-family: "Barlow Semi Condensed", Helvetica, sans-serif; font-weight: 600; color: rgb(51, 51, 51); font-size: 32px; line-height: 38px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">10. Keep it Consistent</h2><p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Just like you want your verb tenses to be consistent throughout, it’s also important that the formatting is, too. If one title’s bold, the other titles should be bold. If one bullet point has a period at the end, the other bullet points should have that as well.<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <h2 style="text-rendering: optimizelegibility; margin: 40px 0px 20px; font-family: "Barlow Semi Condensed", Helvetica, sans-serif; font-weight: 600; color: rgb(51, 51, 51); font-size: 32px; line-height: 38px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">11. Include Context</h2><p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">When you list out your experience, be sure to include context. What city, state (or country) did this job take place in. Did you travel and operate in multiple cities? What dates did you have that experience? Was it for five months or five years? Context matters!<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <h2 style="text-rendering: optimizelegibility; margin: 40px 0px 20px; font-family: "Barlow Semi Condensed", Helvetica, sans-serif; font-weight: 600; color: rgb(51, 51, 51); font-size: 32px; line-height: 38px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">12. Quantify as Much as Possible</h2><p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Anyone can say that he or she excelled at his or her last job. So, you need to prove to the hiring manager that you truly did. Numbers, percentages, and supporting facts go a long way in showing that you have a track record of success. For example, rather than saying “successfully hit sales quotas” as a bullet point in your resume you should say “successfully hit sales quotas 100% of the time and exceeded goals by 25% in the last 5 months.” You can even <a href="https://www.themuse.com/advice/how-to-quantify-your-resume-bullets-when-you-dont-work-with-numbers" style="background-color: transparent; color: rgb(56, 82, 212); cursor: pointer; line-height: 1.2em; outline: none; text-decoration: underline; transition: background 0.2s ease-out 0s, color 0.1s ease-out 0s; border-radius: 0.25em; margin: auto -0.25em; padding: 0.25em;">do this</a> if your position doesn’t involve using numbers.<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <h2 style="text-rendering: optimizelegibility; margin: 40px 0px 20px; font-family: "Barlow Semi Condensed", Helvetica, sans-serif; font-weight: 600; color: rgb(51, 51, 51); font-size: 32px; line-height: 38px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">13. Name Drop (and Title Drop) Like You’ve Never Done Before</h2><p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">This is your chance to brag. If you got a promotion or a raise because of your performance, you should mention it. If you worked with the CEO of the company or were a point of contact for a large, corporate customer, mention their names! This goes a long way in showing that you can run with important people. It shows that you’re confident. It shows that you’re capable. (Of course, make sure you’re presenting the facts accurately and not exaggerating.)<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <h2 style="text-rendering: optimizelegibility; margin: 40px 0px 20px; font-family: "Barlow Semi Condensed", Helvetica, sans-serif; font-weight: 600; color: rgb(51, 51, 51); font-size: 32px; line-height: 38px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">14. Don’t Include References</h2><p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Don’t use any of your precious space to include the names and contact info for your references (or to write things like “references available upon request”). This document’s for recruiters to decide if they want to talk to you, not your references. If they get to the point in the application process where they want to speak to these people, they will reach out to you and ask for those names. Until then, no need to mention.<p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <h2 style="text-rendering: optimizelegibility; margin: 40px 0px 20px; font-family: "Barlow Semi Condensed", Helvetica, sans-serif; font-weight: 600; color: rgb(51, 51, 51); font-size: 32px; line-height: 38px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">15. Use Your Judgement When it Comes to Creativity</h2><p style="margin: 0px 0px 20px; color: rgb(51, 51, 51); font-family: Georgia, Helvetica, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Some industries are more creative than others. If you’re working in digital media or design or elementary school education, it might make sense for your resume to be creative and colored. If you’re applying for a job in finance, operations, or most corporate jobs, you probably want to keep it black and white and structured. Be thoughtful when it comes to your creativity (or lack thereof).

Here are 7 skills to work on if you’re venturing into the world of graphic design

Posted on 9/6/22, 12:00:00 AM.000

Adobe Creative Studio The Adobe Creative studio has become the toolkit for many designers and in most cases form the basic skill requirement in JDs for graphic designers. Among these, InDesign, Illustrator and Photoshop are three of the most widely used and in demand software. Typography Text is an important part of design. Although the designers are not very concerned with what the text says, how it is presented falls entirely on them so it is important that any designer understands typography. Choosing the right font, size of text, alignment, kerning and leading are all an essential part of graphic design. Digital design Although digital design differs from graphic design, it is a skill that sets any candidate apart. Digital design involves UI and UX design which determine the look and feel of any product respectively. Sketch is an important tool in digital design on which one can work on both UI and UX. Ideation Ideation is the first step to any creative process. It is imperative that a graphic designer should be able to understand the client’s requirement, brainstorm for ideas, filter them out and communicate those ideas visually. Mood boards and presentations are tools that designers can use to communicate their ideas. Branding A graphic designer must first understand a business/ service before designing for them. This includes understanding their brief, the brand’s strategy, values, ideas and their identity. After a clear idea about the brand, the designer must be able to translate these values and tone of voice into their designs to effectively represent the brand through logos, colors, typography, illustration, photography, graphic elements, etc. Creativity Creativity is one of the most important skills for graphic designers to have for it is hard to ideate for new and original designs without tapping into one’s creative resources. Communication  It is vital for a designer to have good communication skills so as to effectively converse with the client. A graphic designer will need to understand the client’s requirements, work based on their suggestions or notes and finally present & sell their design to them for which communication is key.

Here are 5 skills to develop for a career in digital marketing

Posted on 9/6/22, 12:00:00 AM.000

Social Media One of the important skills for a digital marketer is to have a grip on social media. Understanding what kind of content works on each platform and what kind of content resonates with their targeted audience is key for this role.   SEO & SEM Driving traffic to the digital pages is one of the most curial steps in marketing the content, this is achieved through Search Engine Optimization and Search Engine Marketing. Google’s algorithm is constantly modernized and updated and keeping up with these changes and optimizing the pages accordingly can help not only reach more audience but also narrow down your customer database.   Communication Skills Being able to communicate well goes a long way in the digital marketing industry. It not only helps with customer relations but also will help create eye catching, concise and impactful content. One should have the ability to look at things from different perspectives and communicate them to the audience in a way they’d understand and find interesting. Basic Design Skills Video and graphic content is on the rise now and has taken over social media. Having a basic understanding of software such as Adobe creative studio (illustrator, photoshop, etc.), Canva, Inkscape would be an asset in any digital marketer’s toolkit to transform ideas into visuals. Data analysis Data is key to any business. Google analytics and other analysis tools gives us detailed information about our audience, where our traffic comes from—the most attractive keywords, times the audience is most active, etc. Such data can be used by digital marketers to create and publish content to target more reach and interaction. Pay-per-click and social media advertising Understanding paid advertisements can help digital marketers spend the budget wisely to maximize the reach, effectively target audience and position their product better in the market.

Know more about the booming industry of UI/UX design

Posted on 9/6/22, 12:00:00 AM.000

User Interface (UI) design is the design of the graphical layout of an application or software. It is concerned with the look of all the interaction points a user has with the app or website, this includes the buttons they click on, the size and font of the content they read, images, menus they choose from, text entry fields and other visual elements. User Experience (UX) design is the design of the experience that a user has while interacting with the product with the goal of making it seamless and easy to use. This not only takes into consideration the usability and accessibility but also extensive research is conducted on how the interaction with the product makes the user feel.   How are they different? <table class="MsoTableGrid" style="border-collapse:collapse;border:none;mso-border-alt:solid windowtext .5pt; mso-yfti-tbllook:1184;mso-padding-alt:0in 5.4pt 0in 5.4pt" cellspacing="0" cellpadding="0" border="1"> <tbody><tr style="mso-yfti-irow:0;mso-yfti-firstrow:yes;height:13.5pt"> <td style="width:229.05pt;border:solid windowtext 1.0pt; mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt;height:13.5pt" width="305" valign="top"> UX </td> <td style="width:229.05pt;border:solid windowtext 1.0pt; border-left:none;mso-border-left-alt:solid windowtext .5pt;mso-border-alt: solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt;height:13.5pt" width="305" valign="top"> UI </td> </tr> <tr style="mso-yfti-irow:1;height:13.5pt"> <td style="width:229.05pt;border:solid windowtext 1.0pt; border-top:none;mso-border-top-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt; padding:0in 5.4pt 0in 5.4pt;height:13.5pt" width="305" valign="top"> Aims towards effectiveness of the product </td> <td style="width:229.05pt;border-top:none;border-left: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt;height:13.5pt" width="305" valign="top"> Aims towards aesthetic interaction </td> </tr> <tr style="mso-yfti-irow:2;height:27.0pt"> <td style="width:229.05pt;border:solid windowtext 1.0pt; border-top:none;mso-border-top-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt; padding:0in 5.4pt 0in 5.4pt;height:27.0pt" width="305" valign="top"> This comes earlier in the development phase of a product </td> <td style="width:229.05pt;border-top:none;border-left: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt;height:27.0pt" width="305" valign="top"> This process begins in the later stages of product development </td> </tr> <tr style="mso-yfti-irow:3;height:13.5pt"> <td style="width:229.05pt;border:solid windowtext 1.0pt; border-top:none;mso-border-top-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt; padding:0in 5.4pt 0in 5.4pt;height:13.5pt" width="305" valign="top"> Applies to all products, services or experiences </td> <td style="width:229.05pt;border-top:none;border-left: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt;height:13.5pt" width="305" valign="top"> Applies specifically to digital products and services. </td> </tr> <tr style="mso-yfti-irow:4;mso-yfti-lastrow:yes;height:13.5pt"> <td style="width:229.05pt;border:solid windowtext 1.0pt; border-top:none;mso-border-top-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt; padding:0in 5.4pt 0in 5.4pt;height:13.5pt" width="305" valign="top"> Based on - Research, wire frames </td> <td style="width:229.05pt;border-top:none;border-left: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt;height:13.5pt" width="305" valign="top"> Based on - Touch points, Visual Mapping </td> </tr> </tbody></table>   Here are some skills required to be a successful UX designer: ·         <a href="https://careerfoundry.com/en/blog/ux-design/what-skills-do-you-need-as-a-ux-designer/#wireframing-and-prototyping">Wire framing and prototyping</a> A major part of developing a product is envisioning what your product will look like, this is possible by creating wire frames, low or high-fidelity prototypes, mock ups, or user flows.   ·         Visual design and design software Visual design software like Figma, Sketch, Photoshop, and Illustrator are often used by UI and UX designers to create the various visual elements of a product. Besides proficiency in these tools, it is also important to know and understand best practices for visual design for things like typography, color theory, icons, layout, etc. ·         User research and usability testing To design a product aimed at solving a problem for a user or fulfilling their needs, a designer must be able to understand the user. This is done through conducting user research that focuses on understanding behaviors, needs, and motivations through interviews, surveys, usability evaluations and other forms of feedback methodologies. As one develops prototypes, user testing will be conducted to validate the design choices. Knowing how to iterate through these two user-centric phases can help make one a more effective designer.  <h4 style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; background:white">·         <span style="font-family:"Calibri",sans-serif; mso-ascii-theme-font:minor-latin;mso-fareast-font-family:Calibri;mso-fareast-theme-font: minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:Gautami; mso-bidi-theme-font:minor-bidi;color:black;mso-color-alt:windowtext;font-style: normal">Information architecture <span style="font-family:"Calibri",sans-serif; mso-ascii-theme-font:minor-latin;mso-fareast-font-family:Calibri;mso-fareast-theme-font: minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:Gautami; mso-bidi-theme-font:minor-bidi;color:windowtext;mso-color-alt:windowtext; font-style:normal"></h4> The way content is organized in any product directly affects its usability. Information Architecture involves effectively organizing and structuring content. UX designers can help the users find the information they are looking for and navigate through the product effortlessly through IA.  <p class="MsoListParagraphCxSpFirst" style="margin-top:.25in;margin-right:0in; margin-bottom:0in;margin-left:.5in;mso-add-space:auto;text-indent:-.25in; line-height:normal;mso-list:l0 level1 lfo1;background:white">·         Application development It is an advantage for UX designers to have an understanding of application development, including languages like JavaScript, CSS, and HTML. Such knowledge enables them to have realistic expectations of what is possible in their design and make it easier for them to communicate with the development team.

NFTs: The what, how, why and where?

Posted on 9/6/22, 12:00:00 AM.000

WHAT: An NFT or Non-Fungible Token is a unique, non-interchangeable unit of data stored on a blockchain. The blockchain acts as a digital ledger that keeps track of the ownership and transactions of the NFT. They are bought and sold online, mostly with <a href="https://www.forbes.com/advisor/in/investing/what-is-cryptocurrency-and-how-does-it-work" target="_blank">cryptocurrency</a>, and are generally encoded with the same underlying software as many cryptos. Each NFT has a digital signature that makes it impossible for them to be exchanged for or equal to one another hence, non-fungible.   NFTs can be any real-world items such as images, art, music, video, GIF, virtual avatars or video game skins and even tweets.    HOW: NFTs were first introduced in 2014 but later came to light in March 2021, when a group of NFTs by Beeple, an American digital artist, sold for a staggering $69 million. This paved the way to a new and exciting digital market that was valued at $41 billion in 2021.    WHY: Most of these digital files are available online and can be easily downloaded for free, then why are people willing to spend millions of dollars in NFTs? This is because with NFTs one doesn’t just own the original item but also has complete ownership of the file. The rise of NFTs give an opportunity for creators to sell their art in a digital world and connect with their audience directly thus removing intermediaries, simplifying transactions and creating new markets and forms of investment.   WHERE: A few digital marketplaces for NFTs are:   1.    OpenSea 2.    Grimes’ choice 3.    Nifty Gateway 4.    NBA Top Shot 5.    Axie Infinity

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