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Job title
INFLUENCER MARKETING MANAGER
Organization
Location
India-Mumbai
Job code
RDR27
No. of roles
1
Position type
Full-Time
Job description
Establish the brand as a thought leader in menstrual healthcare by collaborating with influencers, celebrities & publishers to create highly engaging content. RESEARCH - Scout influencers talent pool with right fitment to the brand SELECTION - On-board influencers, A+ celebrity, publishers basis campaigns objective NEGOTIATIONS - Conduct contract negotiations for short or long term engagements BRIEF - Conceptualize campaigns, provide creative inputs to celebrities, influencers, publishers CONTENT - Integrate brand story with content creators' story to amplify brand reach on multiple media channels ANALYZE campaigns performance to ascertain returns on advertising spends [ROAS] NETWORK - Build affinity with influencers community to increase brand advocacy Candidature requirements : - 3+ years of influencer marketing, celebrity management experience [mandatory] - Proven track record of direct engagement with women influencers, celebrity, publishers [mandatory] - Must have existing influencer network based on work experience with influencer agencies - Strong relationship building mind-set with focus on content development
Experience required
3
Primary skills
Communication|Market Research & Insights |Marketing Campaign Management |Social Media Marketing |Writing Skills
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