WorkTote
Job title
Associate Media Manager
Organization
Location
Mumbai, MH
Job code
CHI7
No. of roles
1
Category
Marketing, Advertising, Market Research, Public Relations, Media Planning
Position type
Full-Time
Schedule
Onsite
Job description
• Manage, review, and perform daily account responsibilities associated with Google Ads, Facebook, YouTube, Quora, Yahoo, Bing, and other platforms. • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. • Maintain day-to-day client contact for Paid Media Campaign execution • Responsible for understanding client goals and agency deliverables • Responsible for contributing ideas to grow the client’s business • Collect and analyse data, identify trends and insights to achieve maximum ROI in paid campaigns • Manage the lead generation lifecycle/funnel management • Develops comprehensive agendas for weekly client planning/status meetings • Format and prepare weekly reports for clients. Tracks, analysis and summarizes program results and progress • Help prepare and research needed materials for client presentations and engagements • Conduct research and fact-finding for reports, presentations, and articles • Monitor progress of campaigns using various reporting tools • Be able to clearly convey and explain media best practices to company associates and to clients
Qualifications
Bachelor's Degree
Experience required
1.5 to 2 years
Primary skills
AdWords|Communication|Google Analytics
Preferred skills
Proven experience as Digital Marketing Executive or similar role • Google AdWords Professional • Good communication skills • Knowledge and experience of working on platforms like Facebook – Business Manager, Twitter – Ad panel etc. • Ability to provide logical reasoning • Ability to work flexibly and towards Goal/ROI • Working knowledge of Google Analytics or any other Web & Mobile Analytics Software
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