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Here are 5 skills to develop for a career in digital marketing

Social Media One of the important skills for a digital marketer is to have a grip on social media. Understanding what kind of content works on each platform and what kind of content resonates with their targeted audience is key for this role.   SEO & SEM Driving traffic to the digital pages is one of the most curial steps in marketing the content, this is achieved through Search Engine Optimization and Search Engine Marketing. Google’s algorithm is constantly modernized and updated and keeping up with these changes and optimizing the pages accordingly can help not only reach more audience but also narrow down your customer database.   Communication Skills Being able to communicate well goes a long way in the digital marketing industry. It not only helps with customer relations but also will help create eye catching, concise and impactful content. One should have the ability to look at things from different perspectives and communicate them to the audience in a way they’d understand and find interesting. Basic Design Skills Video and graphic content is on the rise now and has taken over social media. Having a basic understanding of software such as Adobe creative studio (illustrator, photoshop, etc.), Canva, Inkscape would be an asset in any digital marketer’s toolkit to transform ideas into visuals. Data analysis Data is key to any business. Google analytics and other analysis tools gives us detailed information about our audience, where our traffic comes from—the most attractive keywords, times the audience is most active, etc. Such data can be used by digital marketers to create and publish content to target more reach and interaction. Pay-per-click and social media advertising Understanding paid advertisements can help digital marketers spend the budget wisely to maximize the reach, effectively target audience and position their product better in the market.

Posted on 9/6/22

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