INFLUENCER MARKETING MANAGER

Work Tote

India-Mumbai

Full-Time

Establish the brand as a thought leader in menstrual healthcare by collaborating with influencers, celebrities & publishers to create highly engaging content. RESEARCH - Scout influencers talent pool with right fitment to the brand SELECTION - On-board influencers, A+ celebrity, publishers basis campaigns objective NEGOTIATIONS - Conduct contract negotiations for short or long term engagements BRIEF - Conceptualize campaigns, provide creative inputs to celebrities, influencers, publishers CONTENT - Integrate brand story with content creators' story to amplify brand reach on multiple media channels ANALYZE campaigns performance to ascertain returns on advertising spends [ROAS] NETWORK - Build affinity with influencers community to increase brand advocacy Candidature requirements : - 3+ years of influencer marketing, celebrity management experience [mandatory] - Proven track record of direct engagement with women influencers, celebrity, publishers [mandatory] - Must have existing influencer network based on work experience with influencer agencies - Strong relationship building mind-set with focus on content development