Digital Marketing Specialist

Work Tote

India-Gurgaon, Gurugram

Full-Time

DM Specialist should have a strong understanding & experience of online advertising process and technology fundamentals in Email, Social Media Marketing, Programmatic marketing & SEO. Further, he/she would require to be a fast learner and be able to lead projects independently and craft the direction. 1. Leading Digital Marketing campaigns - understanding the need, defining the goals, creating a strategy and execution plan to implement them. 2. Planning (Campaign calendar, define communication & Channel flow), facilitate content optimization and execution of digital campaigns. Which will include online advertising, coordination to get the website content/properties ready and drive graphic designing in accordance. 3. Increase our web presence to boost brand awareness, maintain a strong online company voice through social media (SM). This would include drafting SM content calendar in line with defined SM strategy and driving execution on SM platforms with regular posts as per campaign & branding priorities. 4. Creating and executing highly targeted SMS and email-based marketing campaigns and maintaining the contact database with segmentation basis the user behavior & defined personas. 5. Conduct keyword research & align with product leadership to execute the SEO strategies covering on-page, off-page & tech optimization in close coordination with partner agency to drive incremental organic traffic & conversions. This will include conceptualizing content inform of Blogs, editorials & closed forum content postings in-line with campaigns/priorities. 6. Owning and maintaining site analytics, metrics around user web journey till conversion and regular campaign reporting. This will include proficiency in data analysis using internal BI tools & GA. 7. Building an expert level understanding of the leading email marketing platforms like Adobe Campaign Manager, Adobe experience Manager & CRM